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posted Sep 5, 2012, 4:28 PM by Unknown user   [ updated Sep 5, 2012, 4:38 PM ]
Forget the desktop: web designers should think mobile first

Identify and describe the constraints imposed by tablets on viewing web pages.
Marking CriteriaMark
Identifies THREE constraints and gives a description of each.3
Identifies THREE constraints OR Identifies TWO constraints with a description of each2
Identifies TWO constraints OR Identifies ONE constraint with a description1

Sample answer:
  • Small screens of tablets are a constraint because it results in generally lower resolution than desktop monitors.
  • Relatively low bandwidth makes it slow to load content rich pages.
  • Low processing power makes simple tasks, such as scrolling or zooming, difficult.

Critically analyse the way convergence may bring a change to the way web pages are designed and created.
Marking CriteriaMark
  • Outlines how convergence specifically relates to this scenario.
  • Explains why web pages will need to be designed differently
  • Outlines how web pages will be designed differently
TWO of the above points are addressed2
ONE of the above points is addressed.1

Sample answer: Convergence has resulted in many of the application which were once exclusive to desktop computers to become increasingly common in more compact devices such as smartphones and tablets. As these devices are now frequently being used for viewing web pages (“mobile devices account for more than 10 per cent of web traffic”), web page designers will need to take this audience into consideration. The aim will be to maximise convenience for these viewers, keeping in mind constraints such as small screens, low bandwidth and low processing power. Thus, web designers will aim to create simplistic, yet visually appealing pages with minimal clutter.
Propose reasons why developers may be reluctant to tailor their web pages for mobile platforms.
Identifies several reasons for a lack of optimisation for mobile markets, in relation to developers.2
Identifies reasons but lacks detail or doesn’t identify many.1

Sample answer: There are currently less mobile devices than traditional PCs (mobile devices only account for 10% of web-traffic). Optimising a site for mobile platforms is resource consuming, taking time and money to revamp or redevelop altogether. Some web designers may feel the aesthetics of their site, which may be crucial for some businesses such as web page design, will be lost if accessed on a mobile device. There are many different types of mobile devices, each with their own OS, web browser, screen size/resolution, etc. Developers may lack the expertise or the information technology required to cater to these various factors.

Internet ads are a nuisance and cause difficulties for tablet viewers. Describe the social and ethical issues of eliminating ads from web pages.
Describes a total of FOUR positive and negative issues4
Describes FOUR positive OR FOUR negative issues3
Describes THREE issues2
Describes ONE issue or TWO issues but lacks detail.1

Four possible issues include (but are not limited to):
  • Loss of revenue for web designers- Ads are often a source of revenue for websites that are not for profit (since ads provide the running costs). This may lead to the entire site closing down due to lack of funds.
  • Convenience- Less distractions for users and a generally more user-friendly experience.
  • Loss of benefits from ads- savings and discounts for customers will be gone with ads.
  • Faster loading and aesthetic appeal- less clutter, pages can be accessed faster with minimal bugs or glitches. Site generally looks better.